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I help freedom seekers navigate life's ebb and flow without alcohol front and centre


"Many people dream of doing the impossible and aren't even doing the possible!" -Kevin B Johnston

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Welcome to Sobertides: Your Path to Empowered Change!

Are you a career-orientated  individual looking to reclaim control over your relationship with alcohol? You consider yourself successful in your life, except when it comes to alcohol. Whether you're seeking a refreshing breather or a permanent break, I'm here to guide and support you on your journey of reclamation!

Why Seek My Help?

At first we don't give much thought about it, then over time as the drinking seems to permeate every part of our lives. We begin to question and ask ourselves if alcohol has something to do with how things are turning out for us. Issues in our relationships, problems at work, behaviours that you don't normally subscribe to like hiding your true levels of drinking. We get a nagging feeling that maybe we should cut down a bit... somehow.

It's natural to recognize this and question it but on the flip side we still feel the need to maintain a strong connection with alcohol.

It's when we get stuck in a cycle of continually trying to control or stop our drinking and failing, that we finally try to find a way out.

The Blame and Shame Cycle

Attempting to cut back or quit can be a daunting challenge. Whether you aim to moderate your drinking or take an extended break, it often leads to judgement, self-blame and the fear of being different from your peers who seem to handle alcohol effortlessly. You make rules for yourself, you break them, then beat yourself up for being incapable of sticking to your own rules! 

We tend keep our struggles to ourselves, and don't speak about it to our families and peers alike.

It is a painful place to be, the pain of drinking too much and the pain of not being able to drink like a "normal" person.

Your Key to Liberation

As an alcohol freedom coach, my mission is to empower you to understand the deeper reasons alcohol might be holding you back from your ideal life. Reasons why it is so difficult to just change the behaviour and expect success, and why your beliefs around alcohol need to shift. I have been there, I know the pain of failing, beating myself up and losing hope, but there is a way out, you can change your life for the better.

Imagine a life where you effortlessly choose whether to enjoy a drink or savour the moment without it.

Imagine a life where alcohol becomes small and irrelevant, and you have no desire to go back to your old life.

You can, it is possible!

Unlocking Your Potential

At Sobertides, we recognize the uniqueness of your journey, that everyone is different but have the common experience in trying to overcome problems with alcohol.


Working with your coach, your experiences, and aspirations become the driving force, propelling you towards a future where you take charge of your relationship with alcohol.

Feel better, live better!

If my own story resonates with you as someone who recognises they need to change what they are doing with respect to alcohol, and regain control of their life. I'd be honoured to partner with you on this transformative journey.

To explore how my tailored coaching can help you achieve your goals and regain control over your relationship with alcohol, schedule a no-obligation FREE Discovery Call with me today.


Get ready to unlock your potential and experience a healthier, more fulfilling life without alcohol.

alcohol Freedom Coach beach timeout

About me

"My journey is your shortcut.."


Hi, I'm Tony.

Going back to early 2021, I was several beers into a late Sunday evening session. The thoughts ran through my head like a non-stop tickertape:

Work tomorrow, up at 5 a.m. I should stop now and go to bed.

Why am I doing this, why can't I just stop.. why why why?

No.. Really I should stop, period, get back to where I was 6 years ago.. sober.. but feeling deprived, miserable, white knuckling it.

Just give in to it, you're fine, why bother.

Like a comfortable grey blanket, the thought descended over me.. it's just too f*ing hard.

Like a siren's call to mariners long ago..

Give in..  there is no hope

Its hopeless

Crack another one.

After many years of being alcohol free I had started drinking again. In a short period I found myself exactly where I had left off, binge drinking, hangovers, recrimination, shame.

Especially shame.

​My drinking had become the end game for nearly every activity in my life, the things I was passionate about, the ups, the downs, the good, the bad.

They merely became the means to an end. Drinking.

I knew I had to do something.

Could I get back the mind set and resolve to quit again?

Yes I did, and some!

My journey is your shortcut to success, however you want to frame it. Cutting back, drinking less, moderating or quitting altogether.

I discovered that willpower or "white knuckling" alone is not the answer, it's only part of the equation.

First and foremost you need to believe that change actually possible. Changing your relationship with alcohol is about acquiring knowledge, building emotion and taking action.

My story to find freedom from alcohol really started in 2007. It was a rather long process, but I learned a lot. I learned what works and what doesn't work. It has given me a lot of insight to where people have problems in their own journeys.


Insight on how to guide you to a place where you are not experiencing the same pain that I did when I was battling through on my own, literally against myself and our alcohol fueled society.

To read more about my own story, click on the button below.

I hope you find inspiration there..


How I Can Help You

about you

You have perhaps thought about one or two or even all of these statements at one time or another.

  • You feel deep down that alcohol may be a problem for you but you just want to drink normally  

  • (I get it.. IF ONLY you could just DRINK NORMALLY like everyone else!)

  • You wish you could moderate your drinking 

  • You feel that your alcohol use is holding you back

  • You would really like alcohol to be less important

  • You find the things that once lit you up, don't anymore

  • You google all the questions about being an alcoholic, and apart from scaring the crap out of you, you can't truly identify with what they are saying

  • You believe life without alcohol will be dull and boring

  • You believe you need alcohol to relax, connect with others and enjoy any occasion

  • There is never enough alcohol in the house once you start drinking

  • You swear off drinking during the hangover but find yourself drinking again hours later

  • You wonder if your drinking is bad enough to warrant change

  • You are worried your drinking is physically damaging your health and mental wellbeing

  • You employ mental gymnastics around wanting to stop but wanting to continue at the same time!

Giving time to any of these questions can be frightening, unnerving or downright terrifying in some instances.

Better questions might sound like -

"Would I actually feel better drinking less than I am now?"

"Would my life look better if I could just take it or leave it?"

You don't need to label yourself as an alcoholic or hit a rock bottom to change, you just need to be curious and ask the right questions.

Connect with me to find out more..

Drinking Outside
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