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There's a recurrent theme I come back to in my coaching work. It describes something so precisely that most men stop for a moment and will recognise it instantly. Not because it's confronting but because it's accurate. You might know it too. The f*ck it switch. Most men I work with know this moment intimately. They may or may not have had the same name for it. In that tiny gap between logic and impulse, they blinked at the drink they weren't supposed to have and just shrugged

Trying to keep your resolutions while carrying old habits is like climbing a hill with a rucksack full of rocks. Stats don’t lie: by mid-January or Quitter’s Day, 75% of resolutions have already failed! By mid-February, only 12–15% survive. This year, lighten the load. Try the 7-day alcohol reset and see what happens when the weight is removed.

There are two ways to try to change your drinking. I know this because I tried both. The first is behaviour based. You decide to stop, you white knuckle your way through it, and you use willpower to hold the line every time the urge surfaces. I did this for nearly nine years. Then I caved and drank again. The second is different. You stop trying to stop. You dig into understanding what alcohol actually does, how it works, why it has the hold it does. You change the way you fe

Never underestimate the power of the subconscious mind. You might think your conscious mind and subconscious are on an even keel, however when push comes to shove the subconscious can make itself known in amazing and sometimes scary ways. One Thursday afternoon on my way home from work I pulled into the supermarket carpark to pick up some milk and bread. Since the local liquor store entrance was right next door to the main entrance I had an internal conversation about getting